You’ve probably heard about all those super successful blog which earn money in the hundreds of thousands every year.
The secret to their success is that they are very good at making customers come to them. On the other hand, there are many unsuccessful bloggers out there and their failure is due to the way they invariably turn off their potential customers by being too overbearing and aggressive.
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If you want to succeed in affiliate marketing and would like to entice customers and not push them away, here are the key concepts to keep in mind:
1. Create lots of quality content before you even ask for payment. As a blogger, you are in a position to forge a powerful and intimate relationship with your visitors. That’s how you should think of them first.
Don’t think of them as customers right away. So the question that you should be asking your visitors is: What can I do to help you? That’s the impression you want them to get.
You don’t want to send out a vibe as if you’re asking: How can I make money off you? That kind of vibe will really drive them off.
That’s why you need to create value first. Visitors to your blog must be able to trust you, and trust has to be earned. So find out what kind of answers they want, and share the answers you got.
The people you help will then spread the word of your helpfulness and credibility. Only later, when they see the kind of quality content you offer for free, will they buy from you.
2. Be unique. You can’t be a seller to everyone as well, because you can’t solve everyone’s problem. But you probably can solve the problem that a niche group has, and that’s where you should focus on. By focusing on set of problems, you have a ready-made audience for your ideas—because these people need those ideas.
3. Embrace your authority. Once you’re known as the foremost problem solver in your niche, you become the de facto authority on the niche subject. Because of that, your recommendations will have weight.
That gives you a great opportunity to market and sell that authority. If you’re the only pro among amateurs on the subject, then it stands to reason that your products and services have commercial value.
It’s like the difference between some random guy giving you medical advice for free, and going to a real doctor. Whose word will you trust, and who will you give your money to?
4. Selling without “selling”. By using the first three concepts, selling your products and services then becomes almost automatic. That’s because you’re not pushing your products on your potential customers.
Now they are asking to buy what you’re offering. When customers come to you as an authority figure, the selling becomes much more effective.
By combining all these key concepts, what you have is a proven system of making money with your blog or affiliate marketing efforts . Whether you want your customers to join your business or to buy what you have to offer, the road map to success has been given to you. Now all you need to do is to take the steps towards your own success.
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