If you manage a website or a blog, you know the importance of SEO and search engine ranking. Even if most of us the blog owners and web masters are sick and tired of the continuous algorithm changes and updates from Google, we can’t simple ignore the fact that 90% of all online traffic is driven by search results.
From the above, we can understand that Search Engine Optimization is still vital for getting more traffic from search results and be congruent with the search engine updates certainly help us to get us quality traffic without losing much money in paid traffic.
I would say, Social Media is the future and keep reading to learn how the Google updates and changes are making Social media more imperative and what you can do to survive plus utilize for betterment.
The Importance of Social Media afterPenguin
Google Penguin is nothing but a brave movement from Google to weed out all the nonsense (low quality results, black hat techniques to rank, link schemes, keyword stuffing so on) from the search results.
Google wants to provide their users most relevant and quality content while somebody searching for any information. So if your site provides greater user experience with quality content and fulfill their information needs, definitely your site will emerge from any updates.
So instead of wasting your precious time to create artificial back links or keyword stuffing and over page optimization, just concentrate on providing original quality content that will be liked by both search engines and human beings. That’s the key.
How To Use Social Media To Find Content For Your Article
Being a blog owner, quality content is always been a pain on my ass. Now a days quality content is no more a problem for me. Why? It’s a secret but I’m going to reveal it you.
Use Social Media to find content idea.
This will solve two problems and you can kill two birds with one stone. How?
First you can get content ideas (we’re going to that in a moment) and secondly as the content idea you got from social media, ofcourse it’s been discussing in social media and you can serve according to what people currently looking for.
For example, the above result got from a search result from twitter for the search term “ How do I get traffic to my website” . As you can see the results show many different topics from where you can easily get the seeds for your article.
You can simply get ideas by performing the search like
How do + your keyword
Keyword + How do I can?
You will be amazed to see the ideas you can generate from the above searches. You can use this strategy not only in twitter but almost every social media.
What you should do next?
Use Google+, Why?
Do you think that if you use Google tools like google+ or youtube, you’ll get an added advantage in search results. I think and believe it will certainly help you. Why?
Recently Google+ exceeded 100 million users and I’m sure it will grow more and more and will reach a point where Facebook and Google+ will dominate the social media. So nobody can simply ignore Google+.
Google is continuously adding new features to Google+ to make it more useful for business owners and social presence. The biggest advantage Google has is its integration with other Google properties, like in its search engine results pages, in paid search ads, Google Reader, YouTube, etc.
So what you can do now?
Add a Google+ button to your blog and websites and set up a Google business page. Make sure that you encourage the visitors to give you more love by clicking Google+ button and become one your Google followers.
How Social Media Activity Impacts Organic Search Rankings?
Believe it or not, your social media activity can gratly impact to get high search rankings for your blog and website. How?
The below test results speak itself.
Infographic authored by TastyPlacement, an Austin SEO company
Alright, Now what do you think? Can social media impact on SEO? share your thoughts in the comment box below.
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Thanks, and all the best of luck to you!