When I first started developing my blog, I was wondering ” how to write a good about me page for my blog”. Creating a “about me” page on your blog or website is a great way for your prospects to learn about you. This is often the first page that visitors to your site will look at, because they want to learn about you, who you are, and what it is that you represent, in general terms.
After all, people are drawn towards others that they like, and therefore, it’s our goal to create a bio page that really speaks volumes to our site visitors, in one way or another.
Why is the bio page important? As just mentioned, and I don’t mind saying this once more because it is vitally important – people tend to buy from who they like and trust, and that will occur more rapidly once they get to like you and understand you. The bio page should endeavor to personalize who you are in the eyes of prospects.
It helps people find commonalities for immediate bonding. We relate to others who are similar to ourselves and when people are looking to buy into a business or buy a product or service, often – extremely often – they want to learn about who it is that’s selling the product or service, or who they are going to join in business.
People do want to read personal stuff about you. For example, you can tell them that you have a love for dogs, and currently you have three Labradors. You might tell them that you have kids – one is 3 the other is 5.
You could say that you have full-time work in whatever it is that you do – but you now also work part-time, when you have the time, online. You might say something about your wife, or about your husband, about your boyfriend, your girlfriend.
You don’t have to get too personal of course. That’s entirely up to you. For me, I prefer to be reasonably personal, although there are always aspects to my life that I prefer to keep to me, for various reasons J
This sort of information is good as a way to find commonalities with the prospects who are reading the bio page. It reduces skepticism overall and formulates a bond – an empathy… or even a sympathy, if you have something to say that others might sympathize with.
You need to ‘capture’ your audience’s attention and make them like you and like and empathize with your story. With you…
Writing Your Story
Begin with the situation you have now – job, family, wife or husband, where you reside, pets etc.
Then, move on to past experiences – by all means, work from an early age. You don’t have to include everything here of course. That might come across as fairly boring and pointless. But what I like to do is to lead up to the point where I realized that I wanted – desperately – to work online, no matter what.
So I’d be inclined to include the sort of work experiences where I was entirely fed up with my life the way it was then. And, I’d also talk about the sort of work experiences where I actually learned about others who were successfully working online, and I sure wanted to do the same thing!
Next, move on to present-day work experiences and life experiences in general – what brought you into online marketing; why is it that working online appealed to you; what are you looking to accomplish these days and in future; and perhaps the online relationships you’ve gained along the way, if you have developed online relationships.
Then, move on to what it is that you are trying to accomplish. What are your online goals? This DOES NOT have to relate to money. I mean, for me, sure, money is important, but what’s more important is this – quality time with my family.
Having a choice as to when I want to work (maybe I want to work from 10 in the morning, until 4 in the afternoon, and I’ll work those hours 5 days each week). And another thing that’s important to me is being my own boss.
I actually, detest being told what to do J So, the only option I have is to work for myself, and working online and doing what I do, allows me to achieve that goal.
Be sure to write as a story as opposed to using a documentary or chronological format. Include meaningful experiences in your life. Don’t list dates and incidents as you would in a resume.
Include things that you like – passions, hobbies, etc. trying to connect with your audience so that they are finding things out about you that are appropriate to them in some way or another.
Things that you can include on your bio or about me page:
Pictures of you and your family and of your pets – always in positive, happy situations… when you were on vacation, times when you are together with your partner and/ or kids, when you’ve been out walking the dog…
You want people to feel good as they read and learn more about you, and if you do feel good and that comes across well on your bio page, then they will also feel good as they read through the page.
The better you can get this positivity across, the better they will perceive you in a positive fashion.
However, I also like to note some of my not-so-positive experiences, which I’ll touch on again later. This makes you come across as being more human, more real. After all, we all have life-fails.
We all have bad days. We all feel like our lives are not the way we want them to be, at least at certain times. Feel free to share your thoughts about this too, within reason, of course. Again, the idea is to get people to relate to you.
Include positive past experiences to prove that you have actually achieved already, and allow people to believe in you – that you will do so again in the future.
Include some of the failures but also point out what you gained from that experience of failure. Ultimately it was not a failure as such but rather merely a learning experience that had to be endured for you to progress to where you are now – a stepping-stone on the pathway of life. On the pathway to what you now determine as a success.
Provide a few compelling reasons why people should work with you or buy from you. People are generally asking two important questions –
- What’s in this for me?
- Why should I buy from this person?
The sales process is not achieved in a full-on hard-sell fashion. It can be, yes, but these days, that’s now becoming less and less the case. Instead, you are providing all the reasons – trust factor, likability factor, etc. throughout your bio write-up – it’s really a soft-sell approach, if you will.
Other Things to Use on Your Bio Page That Also Work Well…
A slide-show video – you can use www.animoto.com for this if you like.
You can add images of things in your life that you cherish – images of you enjoying a hobby, images of you during a holiday… and add music that you also like – catchy music.
It’s really simple to use Animoto to create videos, and then to edit your videos. Adding some good music simply helps to make the video/s and your bio page ‘pop’ that much more.
If you are concerned about using this sort of technology – video format, don’t fret it. I was entirely uncomfortable about using videos for the first few years I worked online, so I tended to get around it in other ways – I’ll discuss how I managed to do this shortly. But there’s no getting away from it, videos are extremely popular these days, and they do really help so much to allow you to get your message across all-the-better.
Extras For Your About Me Page
- Testimonials – when starting out, you’ll not have any testimonials, so contact folks you know in your life and get them to write testimonials – about your integrity, about how you like to help people, how you always come through when you say you are going to do something, how you are always there for people when they need help, etc.
- You can get other videos from YouTube that in some way relate to you. If you are in the make money online niche for example, or selling a business opportunity, then you can use guru-type videos where the guru talks about success – Robert Kiyosaki, Pat Flynn, Danny Sullivan…
- Link to other pages on your blog from your bio page – capture (sign-up or opt-in) pages, or pages that relate in some way to your bio page etc. The longer you can keep people’s attention, the more you are going to build on the like and trust factors.
- Provide your contact information – your phone number and email – on the page. This helps to enhance credibility and reduce skepticism because you are being transparent. You are telling people that they can contact you at any time and that you are ‘real’.
- Having said that, personally, I don’t like to include my telephone number, although if you are comfortable doing so, then good stuff. And another thing to mention, if you include your personal email address, be prepared to receive some spam messages. Spam messages are a real pain!Thus, you may prefer to utilize a “Contact Me” page instead, where people who wish to contact you must fill in a short form prior to the email being sent.That certainly cuts down on the robot-type spam that is ever so common these days online.Add pictures of you, your family, your pets, anything that relates in some way to your life without getting overly personal, throughout the entire page. Add those images on both the left-hand side and right-hand side.This looks better than centering all the pictures on the page.
Include a lot of white space too because it makes the page far easier to read than just cramming everything together. And do add sub-headings throughout the bio page to break-up the body of the text – again, this makes it easier on the eye of the reader and tends to hold their interest levels better than otherwise.
I mean, if you come across a webpage that has say, 2,000 words of content, and all that content is tightly packed together with very little white space, do you really take the time to read it, or are you more inclined to pass it by?
Bullet points are good, maybe some quotes that are highlighted from masters of success – a Zig Zigler quote goes along these lines –
“If you help people with what they want, you can in turn have everything you want…”
What are the Overriding Goals for Your Bio Page?
The number one goal is to connect with the prospects – they can find a common bond with you. To relate to you based on what you’ve done in the past and probably with what you currently do.
Also, they can relate to what your aspirations are for the future. Chances are reasonable that their aspirations are somewhat similar in some respects to your own.
Share life experiences – successes, and failures that then led to success. People always want to work with other people who are proven to be successful and others who are proven authority figures in some respect.
But… people also can very much relate to failure, as I’ve mentioned before. We all fail, and we all fail frequently. People really do relate well to failure, so don’t be afraid to include that on your bio page.
In fact, I’d go so far as to say that including some of your life failures is imperative, though don’t go overboard on it. A couple of failures that you’ve had to work for is probably enough.
Give compelling reasons why people should work with you. This also relates to your successes. Relating past successes makes people want to work with you because they sense that your success will “rub off” onto them.
I’ve experienced this too. I’ve written a few blog posts whereby I asked people to contact me if they were interested in working together with me. For sure, I received a lot of interest in those posts.
You can also add a separate section to your bio page – “What I Can do For You”. That’s a call to action, and there’s little doubt that some, or many, of the people who read through your bio will take you up on the offer!
All this adds up to you stating “I am here to help you!”
You want to ensure there’s a lot of transparency. By including transparency, you reduce skepticism, which in turn increases credibility. By increasing credibility, you improve the perception that you are an authority figure. You are someone to be trusted. You are someone that is likeable. People buy from other people (or businesses) that they LIKE.
This all helps your prospects to know and understand you first, prior to pitching them with respect to your business – your offers or pitches. If you use a straight-up sales page then it’s a hard sell.
Folks don’t necessarily know anything about you and what you represent, so why should they trust you? Why would they trust that you are intent on actually helping them to achieve their goals? Why would they like you?
By allowing people to get to know you before you make your pitch, you are reducing the ‘shield factor’ – the shield that people tend to put up when they don’t know someone, and thus, they don’t yet trust them, and they possibly don’t yet even like them.
The people that like you. The people that trust you. The people that have commonalities with you. They will likely get in touch with you in some way. Whether they simply make a straight-up purchase.
Whether they get in touch with you via email. Whether they leave a comment on your blog. Whether they opt-in to your subscribers list.
So, there are a few ideas about how to create your bio page – your “Who is You?” page. When you are creating your bio page, try to allow your writing to flow. Don’t worry about grammatical errors at the beginning.
You can go back and correct those later. For now, merely focus on allowing your emotions to come forth, so that people who visit your bio page will get to know and like you.
Incoming search terms:
- about me