There I said it. There is no such thing as free online traffic. I can’t repeat that enough. I just hope enough people would listen. Sadly, the first instinct a newbie gets when trying to make money online is how to get his or her hands on some of that yummy free web traffic.
Well, the hard reality is that there is no such thing as free. You’ll be paying in one form or another. Just as there is no such thing as a free lunch, there is no such thing as free traffic. Why? You have to trade in another asset just to generate this ‘free’ traffic.
You Pay in Time
One of the biggest assets you have is your time. Time, after all, is money. You have to pay attention to the proper value of your time. The more you spend doing something, the more time you’re not doing something else. In many cases, you might be making more money if you did something else.
This is the classical economics concept of ‘opportunity costs.’ And, boy, are there lots of opportunity costs when it comes to ‘free’ web traffic. Let’s face it, you will be spending lots of time and energy trying to figure out where the free web traffic is, coming up with ways to divert some of that traffic your way, and then fine tuning your volume.
Sure, you might automate this later but you have already ‘paid’ for the traffic by paying the time needed to research the source and the resources needed to get custom or off-the-shelf software. This is why it is really quite hilarious when many newbie marketers say they don’t want to pay for traffic. They are already paying for it-they just don’t realize it.
You Pay in Money
Let’s assume you find a nice source of free online traffic. This is great and everything, but you wouldn’t want to waste your own personal time chasing after this traffic.
After all, you would be making more money finding opportunities, fine tuning your operations, or creating high quality digital products you’ll be selling to your online properties’ traffic. To lock this free traffic in, you decide to hire a virtual assistant from the Philippines or India.
While these workers might only charge a fraction of the price you would pay VA’s based in the United States or the UK, their productivity is lower.
Also, you might have to burn through several days of production simply instruction or correcting your remote workers’ output. At the end of the day, you are paying serious money for VA’s to drive ‘free’ traffic to you.
Don’t think that you’ll be paying VA’s once for your free traffic. Considering how fast many social media sites evolve, you might have to spend many days training and retraining your VA’s just to stay a step or two ahead of the anti-spam or anti-traffic poaching technology of your ‘free’ traffic sources. Of course, all this time has to be paid for and your costs in getting all that ‘free’ traffic piles up.
You Pay in Opportunities
Too many newbies have it wrong. They think that working on their online business is the same as working in their business. Well, if you think this way, you are playing the game to lose. You have to manage your business like a, surprise surprise, a business.
This means doing only high level stuff and delegating the low level stuff like direct traffic generation to people you employ or remote workers. If you insist on handling everything yourself, you will be working in your business and you risk losing out on many opportunities that come your way.
These are the opportunities that can truly explode your profits, open the gateways to wider market share, or open the doors to even higher profits. You lose out on this because you have your shoulder on the grindstone focusing on drumming up ‘free’ traffic one hit at a time.
The tragedy behind all this is that your lost opportunities can vastly outweigh the value of the free traffic you’re getting. The longer you insist on sticking with ‘free’ traffic and generating it yourself, you will continue to lose out on great opportunities that can truly take your business to a higher level.
Don’t Be Afraid of ‘Paid’ Traffic
Now that I have disabused you of the most common newbie myth regarding traffic, let me pop your mental cherry even further-paid traffic is actually cheap. That’s right, paid sources of traffic are actually cheap if you know what you are talking about.
Let’s face it, many of the people you hear again and again complain about the high price of paid traffic are people who wouldn’t know how to convert paid traffic. People who know how to handle paid traffic and turn it into cold hard cash, don’t have a problem paying a premium for paid traffic that converts.
How is ‘expensive’ paid traffic cheap
The best kind of paid traffic is traffic that is highly targeted and non-interruptive. In other words, this is traffic generated when the prospect actually looks for what3ever you’re offering.
They come to you instead of the other way around. Search engine traffic is the biggest example of this but there are many sections in social media sites where the same dynamics are involved. Many newbies might think that this type of traffic is too expensive but they are leaving a lot of money on the table when they think that way.
The more targeted you traffic, the less work you need to do regarding traffic generation and this will free you up to boost what matters most-conversion optimization.
When you properly optimize your conversion pages, seemingly ‘expensive’ paid traffic will actually be quite cheap since you know how to generate a predictable level of profit for every dollar you spend on paid traffic. You can do this all day every day.
Too many newbie marketers are scared off by paid premium traffic sources because they have to pay upfront. The sad reality is that they are already paying dearly for ‘free’ traffic-except they pay at the back end.
Make no mistake about it, whether you pay at the front or at the back, you are still paying for traffic. Isn’t it time to step up to the plate and pick only the best converting paid traffic for your product or service? Isn’t time to focus on growing your business by boosting your conversions instead of wasting time and effort trying to come up with ‘free’ traffic.